Who’s my audience?
Almost a year ago, I began the journey of starting my own business. It’s been a ride—full of highs and lows—but one question has consistently challenged me:
"Who is my audience?"
Who? Who am I speaking to? Figuring this out has been the bane of my existence, yet it’s the foundation of everything I’m building. Who am I helping? Who needs a coach like me to sit with them and untangle the deep-seated habits that keep them stuck?
As I sit here today, I can say with confidence: I am speaking to career-driven women.
Women who were thrown into the arena without the skills or resources to thrive.
Women balancing the weight of motherhood while striving for career success.
Women who know they are destined for greatness but can’t see past their weaknesses.
Women who were never told they could be anything they set their minds to.
Women who were told they could do anything—but never given the tools to get there.
These women need support. They need guidance to evolve—in their leadership skills, their self-awareness, and their ability to make confident, values-aligned decisions.
Why This Mission Is Personal
When I was a girl, it was no secret I had leadership qualities. I could organize people and mobilize them in minutes, whether for a cause I believed in or whatever had captured my interest at the time. I was passionate about two things: humpback whales and bringing my friends to Jesus. (Still passionate about Jesus, by the way!)
Yet, no one—not once—ever said, “Kelly, have you thought about being a pastor? Or an entrepreneur?”
You know what options they gave me? Be a mom. Be a teacher. That was it.
Now, I am a mom and a three-time surrogate. I love motherhood—it’s the most amazing and rewarding “job.” But I also had other gifts, ones that could have led to a fulfilling career if only someone had pointed out the possibilities.
I wanted to be a cosmetologist and own a salon. And honestly? I would have crushed it. Customer service, inclusivity, and high-end experiences? That’s my jam! But instead, people suggested I become a preschool teacher because I was “good with kids.”
For a long time, that stung. And sure, I could dwell on what might have been. But instead, I look at where I am now—leading a team of 40, cultivating a culture of synergy and productivity, and mentoring women to unlock their own leadership potential.
And that’s the point. How much sooner would I have gotten here if I had a coach or mentor lighting the way?
Why I Do What I Do
These questions—these pain points—have led me here. To this moment. To this mission.
I choose to mentor women who are navigating their careers.
I guide women who want to be the best version of themselves for their families, their careers, and themselves.
We often forget about our 10-year-old selves—the unfiltered, unafraid version of us before the world told us what we “should” do. But that’s the version we need to return to, honor, and protect.
And as I coach women across different industries, I think of you. The woman reading this who feels overwhelmed, unseen, or stuck in self-doubt.
You are not alone.
The women who have made it? They had mentors, coaches—someone to hold up a flashlight to the problem areas and a mirror to the beautiful, untapped potential inside them.
Maybe that’s you. Or maybe it’s someone you know—a friend struggling silently in her career, putting on a brave face while drowning in frustration.
Maybe you’re reading this thinking, "Uh, I’m a guy—this isn’t for me."
That’s OK! Here’s what you can do:
1️⃣ Share this with a woman in your life who needs support.
2️⃣ Step up. Support your female friends and loved ones. The era of women having to “do it all” is over. Let’s be better than that.
Wherever you are, whoever you are—I invite you to journey with me. Let me support you in reaching your greatest potential. Because the world needs women like you to lead.
Are you ready to stop holding back? Ready to step into your power faster?
Are you in?
Schedule a free call to start the conversation
